At Guided Rock Farms, we believe every part of the farm should have purpose. That includes the wool from our sheep. For years, American wool has been undervalued—often sold for pennies or discarded altogether. We wanted a different outcome. One that honored the sheep, the land, and the work it takes to steward both well. That’s how our regenerative wool felted mats came to be. Why Wool? Wool is one of the most remarkable natural fibers on earth. Long before synthetic material